Print Page   |   Contact Us   |   Sign In   |   Join Now
Decoding Purpose: Achieving Peak Performance
Tell a Friend About This EventTell a Friend
Decoding Purpose: Achieving Peak Performance

Online Registration closes FRIDAY June 16th | Register by June 16th to ensure Early Bird discount rate

When: Wednesday, June 21, 2017
11:30 AM - 1:15 PM
Where: Fess Parker Doubletree Resort
633 E. Cabrillo Boulevard
Santa Barbara, California  93103
United States
Presenter: Brian Chossek, CEO of Impact 7 Generations
Contact: Chery Cerise, Chapter Administrator, SBHRA
(805) 259-3033

Online registration is closed.
« Go to Upcoming Event List  

Decoding Purpose: 
Achieving peak performance by activating, aligning behind and embedding Purpose

Purpose prioritizers outperform on 7 out of 8 categories.  90% of Executives know Purpose matters to the top and bottom line.  46% have acted on it.  69% of Executives recognize Purpose as a key driver of their success, but only 34% integrate it in to their decision making.  The question is not does Purpose matter.  It does.  The question is how to make it matter for you and your organization to drive top and bottom line outcomes, create self-regulating cultures of excellence, improve performance and create competitive advantage. Brian Chossek uses specific examples taken from members to discuss and immediately put into action techniques and practices to:

  • Activate Purpose to achieve immediately measurable outcomes
  • Embed Purpose and connect it to your strategy, operations and tactics
  • Align tools, processes, analytics and KPIs to sustainably embed Purpose as an organizational driver
  • Utilize a Purpose-driven approach to solve specific problems, rapidly innovate, problem solve and earn buy-in for change 
  • Transform the role of Human Resource professionals  

You’ll leave the session with immediately actionable insights, techniques, tools and processes that Brian has been using for years to create measurable top and bottom line performance improvements, embed self-regulating cultures of excellence, increase clarity and alignment between stakeholders, enhance employee performance, rapidly solve problems and catalyze performance enhancing action. 


  • 11:30 AM - Noon: Registration, Networking & Lunch
  • Noon - 1:15 PM: Program

Registration Rates

Early Bird 

  • Member $40
  • Nonmember $55
  • Web registration closes FRIDAY June 16th
  • Register by June 16th to ensure Early Bird discount rate.


  • Member $50
  • Nonmember $65
  • Walk-ins accepted as space permits.

About the Speaker

Brian Chossek is CEO of Impact 7 Generations,, a Santa Barbara-based consulting firm that creates top and bottom line outcomes by connecting the Why (Purpose), to strategy, innovation, operations and tactics. His work has enabled small, medium, and large organizations, both for-profit and non-profit, to meet and exceed their financial goals while embedding a sustainable, self-regulating culture of excellence.  

HR Recertification Credit Approved

      SHRM Competency: Business Acumen


Meet Our Program Sponsor



Membership Software Powered by YourMembership  ::  Legal